Ad produced by:

KFC
Picture this scene: A bunch of friends watching a football game. Normal, right? Wrong. This ad is swimming in humorous irony, like a dolphin in a sea of giggles. You think you’re in for a regular beer ad, but oh boy, hold onto your funny bones!
The setting is as classic as it gets: a cozy, dimly lit living room, the quintessential man-cave. Snacks, drinks, pals—the whole kit and kaboodle. These fellas are settled in, ready for a chill evening of sportsball and banter. You can almost hear the cliched beer commercial voiceover starting.
Just when you think you’re about to be roped into another monotonous beer ad, it happens. One of the friends, with a wicked grin, pulls out what you think is another brewski. But nope! It’s non-alcoholic! Cue gasps and dramatic zoom-ins. The betrayal! The sheer audacity!
The ad's humor flourishes in the reaction of the friends. They’re anticipating the sharp, hoppy hit of regular beer but instead get... meh, a beverage sans buzz. Their faces scrunch like they’ve bitten into a lemon but were expecting chocolate. Classic subversion of expectations! The reactions are over-the-top, like a soap opera—a deliberate overreaction that tickles the funny bone.
The friends exchange knowing glances, then burst into laughter. They realize they're enjoying each other’s company, and the non-alcoholic twist isn’t such a bad spin after all. The ad winks at us, saying “Gotcha!”—and we’re in on the joke, laughing along.
This ad nails the funny factor through classic bait-and-switch humor. It sets us up for one thing and delivers another, making us chuckle at the sheer audacity. Cheers to a chuckle-worthy commercial where the punchline is the prank itself!