Ad produced by:
Dodge
This ad is hilariously clever because it emulates the very essence of the car it's promoting: speed. They've intentionally removed letters from the text, making you read it at lightning speed to match the car's fast-paced persona. Just like your brain has to speed-read through the missing vowels and letters, this Dodge Neon SRT-4 zips from 0 to 100 mph in just 5.9 seconds! Hang onto your hats, folks, ‘cause this ad's got you going vroooooom.
By chopping out those vowels and squeezing the text down, the ad throws conventional grammar out the speeding window. It's as if the car’s acceleration left no time for proofreading. The result is an unexpectedly funny and tongue-in-cheek bit of copy that makes you chuckle – a little screw-you to slow typists and grammar purists alike. We get it, Dodge, this car is so fast it doesn’t even pause to dot its i's or cross its t's.
Ever felt like you need a new pair of reading glasses when letters start missing, making your brain kick into high gear? Well, that's the point! You might feel the need to blink twice and read it again, experiencing a split-second burst of confusion that mirrors the exhilaration of this mean machine hitting top speed. It's a cheeky stunt that captures your attention and sticks the image of a blazing-fast car in your head—right where the marketing team wants it.
In fewer words than there are missing letters: Speed rules, letters drool. It’s funny, it’s fast, and it’s as memorable as getting G-forces from reading an ad. Zoom on, Neon SRT-4. Zoom on.