Sign up to viewPuns and clichés can often elicit cheap laughs but when used cleverly can also challenge the audience. Double meanings can be presented by matching imagery with words but adding a creatively skillful or ingenious twist.
This is a double-whammy by Ikea(opens in a new tab or window) making a pun of a cliché. A ‘one night stand’ can be two things – a very good tinder date and a piece of furniture that goes next to the bed. The words make you think of the first; the picture makes you realise it’s the second. Swipe right for this ad.
