Sign up to viewHumor is subjective. Not everyone gets the same jokes. The sense of humor needs to be appropriate for the brand and the target audience. It may be, as Bradley lists, raunchy, sarcastic, highbrow, goofball, geek wit, wholesome, morbid, absurd, or whimsical.
Let’s begin lowbrow with a little toilet humor, so to speak. This ad for Ambi Pur plays on classic perfume ads because the product has an attractive fragrant smell.
