Self-Hypnosis

You will see a lot of dark humor in print ads, and this one by L’Échange will have you chuckling and shaking your head. The ad goes two ways. The first is that the deceased may no longer read the book, making sense with the ad copy. The second is that maybe they read the book and hypnotized themselves to healing for good. Either way, it’s a grim take and a clever way to promote their business.