Play with perception

Ad produced by:
KQV Dental Insurance

Why this ad is funny

Sign up to view
Optical illusions and special effects are great ways to get giggles and thought-provoking looks. Incorporate forms of architecture or other design into advertising – be it print, packaging or signage – by considering how they are used and seen by others. This clever advertising depicts how one can quickly go from having a full set of chops to just a couple of pegs. Appropriately promoting dental implant insurance⁠(opens in a new tab or window) it turns each bowling alley into a mouth with the bowling pins representing the toothed and toothless.