Ad produced by:
Toyota
The ad starts with a doozy of a headline: “92% OWNERS OF A LAND CRUISER CAN'T REMEMBER THE ORIGINAL COLOR OF THEIR CAR.” At first, you’re like, "What? How could someone forget the color of their car?" But then you look at the image and see a mud-covered Land Cruiser that looks like it’s been through a swamp wrestling match.
The Land Cruiser, all caked in mud and grime, immediately lets you in on the joke. This beast has been off-roading so hard and so often that its original paint job is just a distant memory. It’s a cheeky way of showing that if you own a Land Cruiser, you’re probably too busy blazing trails and conquering wild terrains to worry about a little (or a lot of) dirt.
The color of the car? Irrelevant! Because for Land Cruiser enthusiasts, the freedom and adventure of off-roading are far more valuable. The image reinforces this by drowning the vehicle in mud, making the idea of a pristine, spotless SUV laughable to these thrill-seekers.
Underneath all this muddy madness, Toyota’s slyly telling you, “Our cars are so rugged and ready for adventure that worrying about their paint job is for chumps.” Who cares about a little grime when you’re out there living life to the fullest, right?
So, next time you see a Land Cruiser splattered in mud, remember: it’s not dirty—it’s experienced. And don't sweat the small stuff like the original color. That's a concern for pavement huggers, not adventure aficionados!