I'm Your Father

This Volkswagen ad strolls onto the stage with the quiet confidence of a dad joke that actually lands. On the left: the iconic, vintage black Beetle, all curves and nostalgia. On the right: its sleek, modern descendant, sporting sharper lines and the self-assurance of a car that knows it has Bluetooth. Hovering above them is the line, “I’m your father,” delivered with the deadpan timing of a certain galaxy-famous villain.

The joke sparks because it fuses pop culture legend with automotive lineage. It’s not subtle—VW leans fully into the Star Wars echo—but that’s exactly what makes it delicious. The original Beetle isn’t scolding or bragging; it’s simply asserting its role as the OG, the progenitor, the reason the shiny new model even exists. The modern Beetle, meanwhile, sits there like a kid suddenly realizing their dad used to be cool.

What elevates the humor is how clean and minimalist the ad is. No explosions, no taglines shouting about horsepower or engineering. Just two generations of the same beloved car having a quiet, intergalactic moment. It’s a playful way of saying: heritage matters, evolution is real, and yes—the Force runs in this family.