Ad produced by:
Ford
The ad immediately makes a bold and provocative claim: “If your car is on this list, Ford Escort outsells it.” This is a gutsy way to grab the reader's attention and sparks curiosity instantly because it seems like an audacious statement.
The ad features an extensive list of cars that the Ford Escort outsells, creating an impressive visual impact. The sheer length of the list initially seems daunting and almost comical, suggesting that the Escort outsells pretty much everything on the market. It's a visual exaggeration that taps into humor through sheer scale.
There's an underlying humor in how Ford Escort is essentially flexing on every other car on the market. It's like saying, "Look at all these cars – ours beats them all!" This kind of competitive bravado is assertive yet entertaining because of its self-assured swagger.
The tagline at the bottom, “Ford Escort. The world's best-selling car,” ties everything together. This declarative statement reinforces the humor of the ad by backing up the audacious claim with a powerful conclusion. This leaves no room for doubt about Ford Escort’s dominance, presented in a somewhat cheeky, confident manner.
The ad’s design is straightforward but effective. The plain backdrop with the dominating list and the prominently featured Ford Escort make sure your attention is not distracted. The clear focus ensures the bold message is the star of the show.
By potentially spotting their own car on the long list, viewers are directly engaged. It’s funny and slightly surprising to find a personal connection to an outrageous claim. This personal touch hooks readers, making the message more memorable.
Simply put, this ad is funny because it uses bold claims and a massive list to showcase the Ford Escort’s dominance in a slightly exaggerated, tongue-in-cheek manner. Its competitive yet confident tone, coupled with a clear and engaging design, makes a powerful and amusing statement about the car's market leadership. This clever use of humor and audacity leaves a lasting impression on the viewer, making the Ford Escort stand out impressively.