Sign up to viewMost brands would make fun of or one-up their competitors. On the other hand, Ikea decided not to follow that for one of their print ads and take a dig at Apple’s Mac Pro. Since many noted that it looked like a cheese grater, Ikea produced an ad campaign to promote a cheese grater. Coincidentally, the grater’s name starts with an I, and it uses similar naming conventions like Apple, making it funnier.
