Ad produced by:
BIC
Picture this: We see an astronaut striking a cool pose on the moon. But wait, instead of proudly holding a flag, he’s got... a broom? His helmet reflects the Earth, and there’s a giant, cheeky tagline that reads: “The New Dyson V15 – Out of this World.”
Why is this hilarious? First off, astronauts are up there doing galaxy-shattering science, not sweeping up moon dust! This absurd mismatch between an astronaut and household chores is classic comedy gold.
Dyson, the revered vacuum maestros, are flexing their muscle by placing their vacuum on the moon. They’re saying, “Yo, we can handle even moon dust!” The moon, the ultimate land of dust, debris, and moon rocks, is no match for this space-age cleaner – get it? It’s like the vacuum's super-suction power is so extreme, even NASA wants a piece of that action.
The astronaut could be exploring the infinite mysteries of space, but nah, he's stuck with sweeping chores, embodying every bored housewife and househusband on Earth. The ad plays on our collective dread of mundane tasks but flips the script in the most outlandish location possible: the moon.
The visual gag of superimposing a regular, Earth-bound chore onto a space explorer is absurdly hilarious, and also super memorable. It’s like saying, “Our vacuums are not just tools; they’re freakin’ cosmic warriors in the battle against dust!”
So, there you have it! This ad sweeps up laughs by tossing an everyday chore into an utterly bonkers, interstellar setting, and it’s a clean win.