Ad produced by:
Volvo
Imagine this: A giant, snarling monster truck named "Bear Foot" is turning puny cars into metallic pancakes in some arena. Total carnage, right? Except for one thing...
Amidst the devastation, the ad quips, "Can you spot the Volvo?" Spoiler alert: Yes, you can! That seemingly indestructible tank—err, car—stands uncrushed, daring the monster truck to try harder.
The laugh here is in the contrast. Everything around this showroom fortress is flatter than a week-old soda, except the Volvo! It’s like watching a paper tiger trying to take down a brick wall, and it just screams, “Volvo is invincible!”
The witty kicker at the bottom sweetens the joke: Apparently, a Volvo 240 thwarted the plans of the car-crushing event. Fred Shafer, the truck driver, laments, “The dang thing just wouldn't give.” If a monster truck can't trash it, you know you're in good hands (or wheels) with a Volvo.
So, in essence, the humor in this ad lies in the unexpected resilience of the Volvo. It’s cheeky, it’s bold, and it’s hilariously effective at convincing you that this car can weather anything—monster trucks included.