Be dimensional

Ad produced by:
BIC

Why this ad is funny

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Playing with two and three dimensions can mean adding, well, dimension to your humor and creative ideas. Particularly in terms of packaging or brand-related objects, texture, flexibility and shape can be incorporated for clever and hilarious advertising. Simon Laliberte⁠(opens in a new tab or window) cleverly designed this cool⁠(opens in a new tab or window) Poilu packaging to play on the word poilu (French slang for hairy) making the brushes appear like a man’s moustache and goatee.