And Yet, He Can Change a Tyre

1. Relatable Situation:

• The ad plays on a common household frustration: finding an empty toilet paper roll and the reluctance (often attributed to men in stereotypical humor) to replace it. This scenario is universally understood and immediately recognizable.

2. Juxtaposition of Skills:

• The humor arises from the contrast between the triviality of changing a toilet paper roll and the complexity of changing a tire. The ad suggests that even though the man can perform a more challenging task (changing a tire), he still fails to do something as simple as replacing the toilet paper. This irony is what makes the ad amusing.

3. Subtle Gender Stereotypes:

• The ad lightly taps into the stereotype that men are more likely to handle "manly" tasks like car maintenance but often neglect or overlook domestic tasks, such as replacing the toilet paper. The light-hearted exaggeration of this stereotype adds to the humor.

4. Clear Message:

• The tagline, "Twice the length, half the hassle," ties directly into the joke. The ad subtly suggests that with Kleenex Cottonelle Double Length toilet paper, you’ll have to change the roll less often, solving this common issue. The product benefit is communicated in a way that is both memorable and funny.

5. Visual Impact:

• The image of the empty toilet paper roll on a green tiled background immediately catches attention. It visually reinforces the message without needing too much text or explanation, allowing the humor to shine through.

6. Clever Copywriting:

• The line "And yet he can change a tyre." is simple and to the point, delivering the punchline efficiently. The copywriting is concise, allowing the visual and the message to work together seamlessly.